Branding is one of the most important aspects of any business, large or small. An effective brand strategy gives you a major edge in increasingly competitive markets.

Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Advertising is a mirror. It reflects its audience. Advertising reflects what's going on in our world, what is happening in music, movies, and art. And it reflects what's happening in your kitchen, in your living room, and your commute—it even reflects your uncool parent's uncool habits.

—Cobin Landa, "Advertising by Design"

Graphics are all around us, we are visual people...

-Invitations . posters . book covers . business cards. 

As an architect, in my travels, I spend a lot of my time looking at the architecture of the cities I visit and photographing the amazing building designs as well as the art.

Music is another of my passions; though I never learned to play an instrument, I did however learn about good music. I enjoy going to as many concerts as possible, and sometimes I get to be up close to the stage and manage to get some great shots.

Capturing people...

Capturing one of the most important moments in a person's life 

Capturing adventures, trips, sports... people being people.

The beauty of nature and landscapes is that you can find it almost everywhere...